I just went on a built a set with DG Shafts instead of the lighter ones (Extra $40 per club) and NDMC Grips (Extra $12 per club) and it comes to $1,372 pre tax. That is strong for a house brand made in China. I just don't see people paying that when name brand OEM's offer their own engineering and testing, while admitting, most are likely made in the same factories. Unfortunately, the name no longer carries the weight it once did like Hogan, Ram and others of the time.