People have been confused and misled a bit on the i230's. There's a post in this thread where someone is saying the i230's spun slightly more than the i210's. I think this is because of they hype that Ping put around those tightly spaced "micro max" grooves. I mean... I kind of makes (common) sense - more, tightly spaced grooves = more spin right? But I was a i210 player (for a short time). I spun them too much. I watched a bunch of the reviews when the i230's came out and noticed they were spinning a little less, so I bought them. And there were a few arguments about their spin in 2023-2024 (I'm not one to argue forever) because people were saying the i230's spun more. They didn't. Hovland even said he liked the i210's because they spun a little bit more. Now, finally, Marty Jertson explains it in black and white for us - the i230's did actually spin a little less off the fairway or tee. So reality is, the i240 is just, likely, going back to i210 levels of spin. We're only talking about couple hundred on a 7i, for us mere mortals it's basically imperceptible.
Why? Well that's what the best players in the world want. Again, Marty talks about the process they go through. The i240 doesn't give two craps about distance. It's all about spin = control. And consistent yardages. This is an iron for everyone but in some ways it almost feels tailor made for the LPGA. Those ladies hit perfect delivery (AoA, shaft lean,etc) tight little draws all day long. For them, with their speed, their launch, their tour conditions/greens, 150-200 more spin is a good thing. For me, with my slightly over the top, too much dynamic loft, high launch, high spin delivery... it's not a great fit.
I think the i240 will be another smashing success on the LPGA. The i series has probably been the #1 iron on the LPGA the last 5 years and I think the i240 squarely keeps Ping in that spot.
Similar to Knudson, I wish I didn't have the male ego talking me out of such a great iron.