Grant Horvat not playing in the Barracuda

[PedronNiall]

5 hours ago, bscinstnct said:

 

This is not what they should do at all.

 

Its the independent creativity that resonates with their followers 

 

“Corporate” produced content has corporate guidelines and inevitably a corporate feel. 
 

Just partner with the best, most original producers that add value to the tour

 

5 hours ago, Pnwpingi210 said:

The problems with being a creator is you have to constantly come up with new schtick to not be stale…..eventually they get burned out or we just get tired of their face.  I think most of the learned from the early creators is you have to quickly have a product or merch you sell to sustain and revolve your brand and business.  YouTube creators shelf life is pretty short.  Burn hot, fast and quick (relatively) and sell clothes, equipment, candy, insert  commodities for long haul.

 

The other element is that no one knows what formula for going viral will work at any given moment. For every Horvat or Good Good there are literally thousands of failures almost no one has ever heard of, and some of them didn't do anything wrong to fail, they just weren't in the right space at the right time. It's cheaper, easier, and more efficient to let all the creators try and gain success on their own and then to partner with the ones who see the mutual benefit in working together and whose positioning matches with what the Tour is looking for. 

[Titleist99]

2 hours ago, Barfolomew said:

Love it Grant.... you bigger then the PGA.  Telling them no makes them want you even more.... smart man.  You immediately made yourself bigger marketing wise cause who in their right mind turns down playin in a PGA event. In a world of desperate kiss azzes you rose above that and you'll do it on your own terms. 

Grant didn't want to shoot 90 in a PGAT event.🤣

[bscinstnct]

1 minute ago, Titleist99 said:

Furthermore, who cares? Football players hacking it up is not entertaining to a serious golfer.

 

IMO

 

From what I see GHs followers are big time golf fanatics and players. Big range of ages. And they all seem to love how his vids are shot and how they capture player personalities, the courses, the action 

 

Not my thing but credit where it’s due 

 

The guy is obviously a very talented producer 

 

He’s put together a crew who can film and edit great videos. He clearly can establish rapport and recruit the most elite golfers and sports personalities and get them to converse.

 

I mean, I don’t watch them 🤣 but can’t deny the guy has built a great channel

 

 

[Titleist99]

2 minutes ago, bscinstnct said:

 

From what I see GHs followers are big time golf fanatics and players. Big range of ages. And they all seem to love how his vids are shot and how they capture player personalities, the courses, the action 

 

Not my thing but credit where it’s due 

 

The guy is obviously a very talented producer 

 

He’s put together a crew who can film and edit great videos. He clearly can establish rapport and recruit the most elite golfers and sports personalities and get them to converse.

 

I mean, I don’t watch them 🤣 but can’t deny the guy has built a great channel

 

 

Not disputing anything you said. Here me out, Rick Shiels is the most popular golf content creator with 3 million subscribers. He now works for the Saudis.

 

Tell me, how's that working out for them?  Clicks and views are not viewership that translates into sponsorship dollars. How'd YouTube work out for the Saudi Tour.

[mukster]

12 Pages in and no one has asked the most important question:

 

Can a 4hcp golfer beat Grant Horvat? 

[bscinstnct]

2 minutes ago, Titleist99 said:

Not disputing anything you said. Here me out, Rick Shiels is the most popular golf content creator with 3 million subscribers. He now works for the Saudis.

 

Tell me, how's that working out for them?  Clicks and views are not viewership that translates into sponsorship dollars. How'd YouTube work out for the Saudi Tour.

 

Ya I’ve said as much, Brysons YouTube popularity doesn’t translate to his tour’s popularity. 
 

It’s a different category of entertainment 

[Titleist99]

2 minutes ago, bscinstnct said:

 

Ya I’ve said as much, Brysons YouTube popularity doesn’t translate to his tour’s popularity. 
 

It’s a different category of entertainment 

100%. Bingo

 

popular on YouTube, but no one tunes into FS1 to watch him play exhibition events.

 

Rest my case.

[Frank Newport]

3 hours ago, Tpfol said:

This is such a false statement, it's mind boggling. 

Top viewed video on his channel, has over 5 million views, no PGA tour players. These creators have been pulling in 1-3 million views on videos long before any pros were involved. And do you know why the pros end up on the channel? Because Taylor Made/Callaway/Titleist see the value in the creators and THEY want the exposure. Grant Horvat didnt need Scottie to get a 3+ mill viewership, and surely Scottie didnt need to do it, but TM sponsors them both and THEY wanted the exposure

Youtube golf is outperforming PGA tour for views weekly and its not even close. The beauty of it, unlike LIV, is that they coexist and arent in competition with one another. Rising tides raise all ships. Youtube isnt taking away viewers from the PGA tour but they are introducing a ton of eyes to the game and in effect assist the growth of the popularity of the PGA tour 

Don't come at me like I ain’t got a fully functioning frontal lobe and an internet connection.

5 of the last 6 videos GH posted involved either a tour professional or Saquon Barkley. Not a sustainable recipe.

 

2 years ago and before he started collaborating with PGAT and LIV golfers GH’s videos were averaging 300k views. He needed SS to reach the 4 million views he got.

 

If you come at the king you best bring facts.

Edited July 17 by Frank Newport

[Pnwpingi210]

3 hours ago, Tpfol said:

This is such a false statement, it's mind boggling. 

Top viewed video on his channel, has over 5 million views, no PGA tour players. These creators have been pulling in 1-3 million views on videos long before any pros were involved. And do you know why the pros end up on the channel? Because Taylor Made/Callaway/Titleist see the value in the creators and THEY want the exposure. Grant Horvat didnt need Scottie to get a 3+ mill viewership, and surely Scottie didnt need to do it, but TM sponsors them both and THEY wanted the exposure

Youtube golf is outperforming PGA tour for views weekly and its not even close. The beauty of it, unlike LIV, is that they coexist and arent in competition with one another. Rising tides raise all ships. Youtube isnt taking away viewers from the PGA tour but they are introducing a ton of eyes to the game and in effect assist the growth of the popularity of the PGA tour 

Wrong

[TheOverratedPhotog]

5 hours ago, Frank Newport said:

Don't come at me like I ain’t got a fully functioning frontal lobe and an internet connection.

5 of the last 6 videos GH posted involved either a tour professional or Saquon Barkley. Not a sustainable recipe.

 

2 years ago and before he started collaborating with PGAT and LIV golfers GH’s videos were averaging 300k views. He needed SS to reach the 4 million views he got.

 

If you come at the king you best bring facts.

Well, apparently despite having an Internet connection you don’t understand his popularity. The problem is popularity and appeal are subjective. There isn’t a fixed recipe for success. Plenty of other YouTubers have pros and don’t achieve the same success. 
 

I’d hazard a guess you’re over 50 which is why he doesn’t appeal to you. It’s not an insult, just different demographics to what would appeal to different people, like different tastes in music or sports. As I mentioned, the younger generation of golfers at our course only watch YouTube golf, not PGA events. The look for different things in videos. The try replicate videos so the up side is that it’s inspiring the next generation of golfers. They want people that are real in front of the camera. They find pga events boring. My dad would never have watched YouTube golf. He was a traditionalist. I’m a fence sitter. I watch both but the generations younger than me are built different.

[Titleist99]

7 hours ago, Frank Newport said:

Don't come at me like I ain’t got a fully functioning frontal lobe and an internet connection.

5 of the last 6 videos GH posted involved either a tour professional or Saquon Barkley. Not a sustainable recipe.

 

2 years ago and before he started collaborating with PGAT and LIV golfers GH’s videos were averaging 300k views. He needed SS to reach the 4 million views he got.

 

If you come at the king you best bring facts.

I can't believe people watch this nonsense. 🤣

[jdl]

9 hours ago, bscinstnct said:

 

Ya I’ve said as much, Brysons YouTube popularity doesn’t translate to his tour’s popularity. 
 

It’s a different category of entertainment 

Yep and it's just one part of how viewership is changing. Plenty of other questions as the old model with cable subscribers continues to die off. People on here complain about having to change channels, etc to follow a Tour event but NFL fans now need to have ESPN, Peacock, Prime and Netflix if they want to catch all the games. Or of course Sunday Ticket. And MLB is trying to figure out their issues with RSNs. Pro golf in comparison is still a very niche sport and that's unlikely to change. But still part of the overall sports marketplace and will be impacted as all the cord cutting sports fans realizes the old "bundling" days may not have been so bad after all.

 

And one thing remains true, the live events are most valuable because people will always want to see that content when it happens. Yes some (like my dad) will DVR it and watch later but they are still the minority.So the YouTube stuff is important for marketing/exposure/etc but the actual live coverage is still king.

[Tpbiker]

Whilst I'm sure grant makes a good living, I doubt he make 5m from views alone.

 

As for the other less well known golf youtubers. I have a friend who does youtube lifestyle blogs. She has well over half a mil subscribers and certainly doesn't make enough out of it for it to be her sole income.

[dcmidnight]

I dont know why YT watchers get so mad when you disagree with them - its...hilarious. Guys, its two completely different things. Watching a 12 minute, pre-produced video of something that happened a month ago, thats *never* going to replace watching LIVE golf events. People can enjoy both. Why is it always "YT is here and its going to be THE THING going forward"? Are that many people fully watching a 1 hour, 20 minute video of him playing golf with Sequon Barkley?

 

Lets be clear, half of the YT "influencers" are glorified club reviewers. Almost every time a new club comes out, I can for sure check my Subscription page and one after the other, every guy I subscribe to posts the same review immediately after the embargo lifts. I TRIED THE NEW TAYLORMADE MINI, YOU WONT BELIEVE WHAT HAPPENED NEXT. Same thing happens with cars but...its not that fun to watch.

[potfh]

Imagine Tiger bringing a film crew from ABC to film him at Augusta.  Maybe even have Gary McCord do the commentary.  I wonder if CBS or ANGC would have a problem with that?  TIC

[Pnwpingi210]

3 hours ago, TheOverratedPhotog said:

Well, apparently despite having an Internet connection you don’t understand his popularity. The problem is popularity and appeal are subjective. There isn’t a fixed recipe for success. Plenty of other YouTubers have pros and don’t achieve the same success. 
 

I’d hazard a guess you’re over 50 which is why he doesn’t appeal to you. It’s not an insult, just different demographics to what would appeal to different people, like different tastes in music or sports. As I mentioned, the younger generation of golfers at our course only watch YouTube golf, not PGA events. The look for different things in videos. The try replicate videos so the up side is that it’s inspiring the next generation of golfers. They want people that are real in front of the camera. They find pga events boring. My dad would never have watched YouTube golf. He was a traditionalist. I’m a fence sitter. I watch both but the generations younger than me are built different.

No, his screenshot proved his point. 
 

he wasn’t arguing Grant wasn’t generally popular.

 

interesting you say “they want people that are real in front of the camera”. That’s fascinating as almost all of them are playing a character to support a manufactured brand.  I’d argue that the real one are the small channels with mostly unknown faces focusing on more raw golf and the least popular.

[Yuck]

All these perspectives on why YouTube golf has no value sound like the folks who poopoo’d selling stuff on the internet or advertising on social media.  My take is as golfers we are all a bit more likely to be a bunch of dinosaurs.  Or Judge Smails’s……..

 

 

 

 

[Choclab]

Who TF is Grant Horvat?

 

Seriously though, put me in the camp who doesn't understand this stuff.  And it has nothing to do with age, either.  Some of us want to watch the best in the world play at the highest level of competition, and simply don't care about celebrities and personalities.  It wouldn't matter if I were 25 -- I wouldn't care about watching some spare play golf any more than I cared at that age about watching some actor play crappy golf at Pebble.  Never understood that, either.

 

Not that there's anything wrong with that, of course.

[PedronNiall]

49 minutes ago, Tpbiker said:

Whilst I'm sure grant makes a good living, I doubt he make 5m from views alone.

 

As for the other less well known golf youtubers. I have a friend who does youtube lifestyle blogs. She has well over half a mil subscribers and certainly doesn't make enough out of it for it to be her sole income.

 

Half a million subs can easily earn someone a living a bit into the six figures annually. Main thing is they have to produce multiple videos per week on average for the ad revenue to be enough, and they need to keep their watched percentage up to have the best ads attached to their vids. That means most in that category are doing ~10 minute reaction and commentary vids in a subject area that offers a constant feed of talking points. Some subject matter, the choice to do longer form videos, or those who make more niche content aren't set up as well to be able to tap the algo in the right way. 

 

10 minute videos that make it likely for people to watch multiple complete videos from the same creator in the suggestion pane in a single session is kind of the sweet spot, and not all subject matter makes that easy. 

[Pnwpingi210]

5 minutes ago, Yuck said:

All these perspectives on why YouTube golf has no value sound like the folks who poopoo’d selling stuff on the internet or advertising on social media.  My take is as golfers we are all a bit more likely to be a bunch of dinosaurs.  Or Judge Smails’s……..

 

 

 

 

There are some that are straight poopooing it in this thread sure.

 

I think to majority arent necessarily poopooing YouTube golf, but take the opinion that Grant Horvat has little to offer the pga tour at this point and a more to gain from the pga tour.

 

i like YouTube golf and consume a lot of it.  As a business owner that works with some very large companies, I can also see where the pga tour understands the value of the their brand (billions with an s) and the value of grant brand ( less than 10 million).  Big companies don’t “share” their brand unless there is significant gain for them.  They don’t make lopsided deals, or don’t make them often, if they want to continue to be a big company 🙂

[Lord Viking]

12 hours ago, Titleist99 said:

Furthermore, who cares? Football players hacking it up is not entertaining to a SERIOUS GOLFER.

 

IMO

Oh so serious 

Relax and learn to enjoy the simple things, smile and relax just a little

Edited July 17 by Lord Viking

[MU Mike]

1 hour ago, Pnwpingi210 said:

No, his screenshot proved his point. 
 

he wasn’t arguing Grant wasn’t generally popular.

 

interesting you say “they want people that are real in front of the camera”. That’s fascinating as almost all of them are playing a character to support a manufactured brand.  I’d argue that the real one are the small channels with mostly unknown faces focusing on more raw golf and the least popular.

 

No kidding, such a good point.  There's nothing real about any of these social media influencers.  It's sad that so many people view social media stuff as "real" when it's just a bunch of manufactured junk.

[Frank Newport]

5 hours ago, TheOverratedPhotog said:

Well, apparently despite having an Internet connection you don’t understand his popularity. The problem is popularity and appeal are subjective. There isn’t a fixed recipe for success. Plenty of other YouTubers have pros and don’t achieve the same success. 
 

I’d hazard a guess you’re over 50 which is why he doesn’t appeal to you. It’s not an insult, just different demographics to what would appeal to different people, like different tastes in music or sports. As I mentioned, the younger generation of golfers at our course only watch YouTube golf, not PGA events. The look for different things in videos. The try replicate videos so the up side is that it’s inspiring the next generation of golfers. They want people that are real in front of the camera. They find pga events boring. My dad would never have watched YouTube golf. He was a traditionalist. I’m a fence sitter. I watch both but the generations younger than me are built different.

 

Actually I'm a very immature 43. Thank you for asking. 

 

Like I said earlier, I've never watched any GH content so I have no opinion on the content itself. I'm strictly stating the fact that GH videos got more views on average after he starting collaborating with people more famous then himself. In my opinion, those celebrities will eventually look to be compensated for their time if they haven't already. 

 

I'm skeptical of people's popularity sustaining, especially as it relates to YouTube, because of the algorithms these sites use to attract an audience. If you watch a video on YT then YT's algorithm will recommend similar content to you going forward. Which is great(?) if you have an unsatiable appetite for the same content, but if you're anything like me, you get burnt out very quickly watching the same thing over and over. I like content that feels fresh, new, and different. This is one of the few reasons why I don't find golf influencer content entertaining. Content creators see which videos perform the best and beat that idea to death. It gets old quick. (By the way, this isn't exclusively a YT issue. Movie studios have been doing it for decades. It's just gotten a lot worse lately. See Disney, Marvel etc.)

 

Another reason I don't find golf influencer content on YT entertaining, and this is just personal, is because I don't like watching people act like fools, being awkward, or being disingenuous. 

 

I'm 43 with 2 young kids and a job. I don't have time to sit through slop so I have to be a little more discerning with my content consumption choices.

 

 

 

 

Edited July 17 by Frank Newport

[Frank Newport]

2 hours ago, Tpbiker said:

Whilst I'm sure grant makes a good living, I doubt he make 5m from views alone.

 

As for the other less well known golf youtubers. I have a friend who does youtube lifestyle blogs. She has well over half a mil subscribers and certainly doesn't make enough out of it for it to be her sole income.

 

Not to mention, successful producers don't always own their content outright. Many have to sell off some or all of the rights in order to get funding for production. Sometimes the person you assumes owns the channel is really just an employee on salary.

[straightshot7]

12 hours ago, bscinstnct said:

 

Ya I’ve said as much, Brysons YouTube popularity doesn’t translate to his tour’s popularity. 
 

It’s a different category of entertainment 

Which one is he not popular on??

 

you don’t think he’ll be top 5 in crowd size and autograph demand at the Open??

 

 

[TiScape]

Okay boys. It was acceptable yesterday. The Open is on and in full effect now. Time to drop this nonsense! 
 

😇

[Frank Newport]

1 minute ago, TiScape said:

Okay boys. It was acceptable yesterday. The Open is on and in full effect now. Time to drop this nonsense! 
 

😇

Is there somewhere on the internet I can watch it for free? I promise to stop posting if you find me a feed.

 

[TiScape]

1 minute ago, Frank Newport said:

Is there somewhere on the internet I can watch it for free? I promise to stop posting if you find me a feed.

 

Feel free to keep posting! I’ll see ya in The Open thread if ya fig it out! 😊

[mosesgolf]

This is the most coverage the Barracuda has ever received on Wrx 😂.

[Frank Newport]

4 minutes ago, TiScape said:

Feel free to keep posting! I’ll see ya in The Open thread if ya fig it out! 😊

Last time I posted in an Open thread I got suspended 2 weeks. Can't risk it again.