TMAG new product announcement today at 3 ET

[CosmosMpower]

Looks the same as last year, probably performs the same too if I know TaylorMade.

[mat562]

[quote name='Titleist 8' timestamp='1284066239' post='2687886']
"You will consider our new products." 
[/quote]

Having taken a look at the brochure photos I'm fairly confident in saying that I won't.

[JCLJorgenson]

So when do we see a price break on the "obsolete" irons that came out 15 months ago?

[jdm_mboy]

Would have been better if he had a black turtle neck and new balance shoes.


[quote name='Titleist 8' timestamp='1284066239' post='2687886']
For those of you that haven't seen the Burner 2.0 launch video, the CEO has some pretty strong things to say about both their new Burner irons, and the rest of the equipment released for 2011. Apparently "You will consider our new products." Or something like that.

Video: [url="http://www.taylormadegolf.com/burner/"]http://www.taylormadegolf.com/burner/[/url]
[/quote]

[markheardjr]

[quote name='JCLJorgenson' timestamp='1284066062' post='2687878']
[quote name='markheardjr' timestamp='1284065614' post='2687853']
They must have a typo! No way a 6 iron is 1.625" longer than a 7 iron and even .4" longer than the 5 iron!?!
[attachment=653681:Burner 2.0.jpg]
[/quote]

I'm thinking the same thing, must be 37.625", which is still very long. I guess the 2009 Burners are already obsolete! Is this their first iron set with different shaft charatersistics for each club?
[/quote]
I'm guessing that only pertains to their graphite shafts. I wager you lose that "technology" when you ask for X100, KBS, PX, Aldila MLTI, etc...

[td10]

all that fanfare just to announce new irons which arguably are hyped up versions of the 2009 model? of course the new burner irons would be longer - look at the lofts! the lofts are much stronger than traditional lofts. i'm a seller of the new irons, but a buyer of TM in general.

[Dr_evil]

UGLY clubs

 

I just got a SuperDeep and that's going to be the only thing from them that goes into my bag unless they have some sick new blades that look better than my FG59's next year

[5under]

I always thought that if you hit your 7 iron X amount of yards and you need to hit a shot 10 to 15 yards farther, you hit your 6 iron instead of your 7 iron, not purchase a new set of clubs so you can hit your 7 iron 10 to 15 yards farther.
There is a limit to the distance you want each club to hit the ball.

Over exaggerating for another way to prove my point: If your new technology 9 iron hits the ball 200 yards, 8 iron hits the ball 225 yards, 7 iron hits the ball 250 yards, your 6 iron 275 yards, 5 iron 300 yards etc...
You will be forced to finesse one of your wedges or 9 iron for almost all your shots inside 200 yards.
I don't know about you, but the only time I have shots over 200 yards are off the tee on par 4's and 5's and an occasional 200+ yard par 3 and occasionally off the fairway on the par 5's if I am not laying up.
Other than off the tee, I probably only hit one or two shots over 200 yards per round. If each new technology club flies too long you will only need to hit some of those clubs once every few rounds.
I already play rounds where I might not even get a chance to hit 2 or 3 of my clubs. I don't need or want to play a round where I don't get a chance to hit 7 or 8 of my clubs.
I can often play 3, 4 or more rounds in a row and not need to hit my only fairway wood.

Another way to put it: If a new technology 9 iron flies as far as your current 7 iron, a new technology 8 iron flies as far as your current 5 iron, a new technology 7 iron flies as far as your current 3 iron etc...
Why wouldn't you just use your current clubs which have smaller more precise distance increments between clubs and have less chance of having to execute a shot in between clubs.

Anyway, I don't want or need my irons to fly 10 to 15 yards farther each.
I wouldn't mind if they were 10 to 15 yards more accurate each.

I think manufacturing a new set of irons that are 15 yards longer than your average irons is targeted to players that hit an 8 iron in 100 yard range and a 5 iron in the 130 yard range or so.
Those players might feel the need to hit a 5 iron 15 yards farther. If you are a player that hits your 5 iron maybe 160 yards or more, your not going to need a 5 iron that hits it 15 yards farther.
You will just hit your 4 iron.

[BigPete]

At the start he comes on saying "there we go! that's better!"

That seems to me to imply he already came on - didn't get enough applause - and then said "OK I'm gonna come on again and I want you to go nuts like I'm some kind of rock star"

Ironically his namesake Mark King of Level 42 IS quite the rock star

[spooky]

Did someone say AWESOME? Looks like Callaway have beaten them to the Ugliest Lineup of 2011 award though, which takes some doing.

[Tylanthus]

Looks like Apple put out some golf clubs? Or was that not Steve Jobs...

[BlkNGld]

[quote name='5under' timestamp='1284069660' post='2687989']
Another way to put it: If a new technology 9 iron flies as far as your current 7 iron, a new technology 8 iron flies as far as your current 5 iron, a new technology 7 iron flies as far as your current 3 iron etc...
Why wouldn't you just use your current clubs which have smaller more precise distance increments between clubs and have less chance of having to execute a shot in between clubs.

Anyway, I don't want or need my irons to fly 10 to 15 yards farther each.
I wouldn't mind if they were 10 to 15 yards more accurate each.

I think manufacturing a new set of irons that are 15 yards longer than your average irons is targeted to players that hit an 8 iron in 100 yard range and a 5 iron in the 130 yard range or so.
Those players might feel the need to hit a 5 iron 15 yards farther. If you are a player that hits your 5 iron maybe 160 yards or more, your not going to need a 5 iron that hits it 15 yards farther.
You will just hit your 4 iron.
[/quote]

It's the Spinal Tap syndrome... "this one goes to 11".

[BigPete]

150 yard par 3

"what did you hit there Bob?"
"Oh just a three quarter pitching wedge"
"Wow - you're a really good golfer, Bob"

I think this is how they imagine golfers speak to each other

[Hozze]

That video.

Unstoppable distance? = Take a 3 iron, mark it as a 4. Take a 4 iron, mark it as a 5, etc. No one will notice, right?

What a pathetic joke.

[joecollege]

[quote name='Tylanthus' timestamp='1284071085' post='2688023']
Looks like Apple put out some golf clubs? Or was that not Steve Jobs...
[/quote]

[Snuxx]

[quote name='CosmosMpower' timestamp='1284066441' post='2687903']
Looks the same as last year, probably performs the same too if I know TaylorMade.
[/quote]

Yep, looked like a bunch of hype to me after 3 minutes of boredom I turned it off...

[TheMoneyShot]

TM and Cally is going in a awful direction (looks wise) in their current lines. It's a shame really!

[ksavy17]

looking forward to the other new releases as I could care less about Burner 2.0 irons. I want some forged blades

[JCLJorgenson]

Pretty ridiculous the hype they made over this announcement. I still can't get over the unstoppable distance claim. Now it is the unstoppable 8. And with the claims of the even better stuff coming down the pipe, why would anyone buy clubs over th next 12 months? I'm sure it is inferior technology.

[golf_fanatik]

[quote name='BigPete' timestamp='1284070529' post='2688012']
At the start he comes on saying "there we go! that's better!"

That seems to me to imply he already came on - didn't get enough applause - and then said "OK I'm gonna come on again and I want you to go nuts like I'm some kind of rock star"

Ironically his namesake Mark King of Level 42 IS quite the rock star
[/quote]

+1 LOL I started watching the presentation in mute because I was at work and all the mannerisms and hand gestures are pretty funny.. tried too hard! "we are everywhere.. we are in the internet!" lol.

[Chappie]

You guys are missing the point though. This is for people who hit their 300 iron 190 yards, if they are lucky, and incrementally less per club.

I understand being annoyed because the lofts are strengthened to hell and it makes playing realistic distances for good golfers hard, but these clubs aren't necessarily designed for the good golfer.

[irvtrain]

[quote name='5under' timestamp='1284069660' post='2687989']
I always thought that if you hit your 7 iron X amount of yards and you need to hit a shot 10 to 15 yards farther, you hit your 6 iron instead of your 7 iron, not purchase a new set of clubs so you can hit your 7 iron 10 to 15 yards farther.
There is a limit to the distance you want each club to hit the ball.

[/quote]

My sentiments exactly! Jacking up the lofts and calling a 5 iron loft a 6 iron and so on so forth. It also doesn't make any sense to have 3* of loft increments in the long irons and 5* of loft increments in the short irons. The type of players these attract need help with distance control in the short irons so the 5* of loft increments make no sense to me.

My question is, how do these irons benefit anyone?

[SoCalTitleist]

Their gonna have to create another wedge to complete the gap, and their gonna call revolutionary.

[JCLJorgenson]

[quote name='BigPete' timestamp='1284070529' post='2688012']
At the start he comes on saying "there we go! that's better!"

That seems to me to imply he already came on - didn't get enough applause - and then said "OK I'm gonna come on again and I want you to go nuts like I'm some kind of rock star"

Ironically his namesake Mark King of Level 42 IS quite the rock star
[/quote]

I was thinking the same thing. I thought this was supposed to be live? I'm sure the audience was just loaded with Taylormade employees and instructed when to applaud.

[Ed Settle]

[quote name='markheardjr' timestamp='1284067740' post='2687945']
[quote name='JCLJorgenson' timestamp='1284066062' post='2687878']
[quote name='markheardjr' timestamp='1284065614' post='2687853']
They must have a typo! No way a 6 iron is 1.625" longer than a 7 iron and even .4" longer than the 5 iron!?!
[attachment=653681:Burner 2.0.jpg]
[/quote]

I'm thinking the same thing, must be 37.625", which is still very long. I guess the 2009 Burners are already obsolete! Is this their first iron set with different shaft charatersistics for each club?
[/quote]
I'm guessing that only pertains to their graphite shafts. I wager you lose that "technology" when you ask for X100, KBS, PX, Aldila MLTI, etc...
[/quote]

I didn't see KBS listed. That has to be a mistake.....right?

[statmagic]

The CEO mentions at one point during the presentation that it would be great to improve a 6 iron distance from 150 to 165.

Honestly, does this guy even golf? Didn't anyone in Marketing review his presentation?

[alomar123]

Terrible. Only idiots would buy irons for distance. If you need to hit it longer grab an extra club. Not only is their 6 iron as long as my 3 iron(vr blade), but it it the loft of my 5. They are gonna get terrible maltby ratings.

[lobub]

As others have pointed out, I think Mr King is trying to be Mr Jobs. I love TM products, but it is getting a little ridiculous the amount of stuff they put out there.

[Drexel64]

anyone have info on the new TP irons??

[alomar123]

Seems tmade is going in the direction of Nike. And Nike is going in the direction of titleist.