Not to mention Parsons was one of the richest men in the world at the time too. I am huge PXG fan, but they are not DTC anymore in the true sense of the word. They are a blend of DTC and their original launches, being back to very expensive and difficult to try out if you don't live in a major urban area/near a course. DTC to me means online only, maybe the odd fitting day. I love my PXG irons, my second set of them. They feel incredible, are super long, and for my hack swing are very straight. I can't ask for much more.
To the OP's question though, New Level are really nice, I had a set of those before too. Are they earth shattering and miles better than everything else? No absolutely not. It's a forged cavity back iron that every other company has. It just happens to be a bit cheaper than others at full retail. I second the poster on page 1 that said if going this route, you're much better going to a PGASS, 2nd Swing, etc and trying out their used section. You'll be able to at least hit the clubs, see what they look like, and get a pseudo fitting by someone. Not saying that can't happen with DTC, but it is much harder to do for most of us.